Registration

Panel roast of trends dominating the social space in 2021

• Teaser previews of updates from social platforms to build buzz for what follows
• Pick up useful tactics to enhance social memes and hashtags
• Discover insights on the most current and viral-worthy social trends  


Exercise 1: Live audience participation by dropping questions and comments on a live feed. 

Moderator: Rezwana Manjur
Regional Editor
MARKETING-INTERACTIVE

Panellist: Rishi Budhrani
Professional Speaker, Host, Comedian and Actor

Panellist: VJ Anand
Head of Creative
Vaynermedia APAC

Screen break

The power to captivate and convert: Why brand storytelling is everything

• Why tell stories?
• What is brand storytelling?
• The rules of brand storytelling
• Identity: Know who you are before you tell the world
• Strategy and Discovery: Where do you find your stories
• Story-making: How to make your stories come alive
• Channels and Engagement: Where is your soapbox?

Exercise 2: ‘Walk the brief’:Speaker will take participants through the thought process of a social media agency taking a briefing and ideating thought starters .

Trainer: Benjamin Lee
Creative Director
PROTOCOL

Lunch break

Using game-fication to amp up your social content outreach

• Raise your social content marketing by a notch via fresh game-fication strategies
• Make community management through a daily task gaming schedule
• Enhance image and video posts with social gaming design strategies
• Leverage social profile as character building for unique social storytelling

Exercise 3: “Gami-fy yourself”: The instructor will lead participants in a round of game-fication of the brands they manage using a mixture of world building, social narratives and game-fication guerrilla tactics to hype up their current social content strategies.

Screen break

TikTok this. Viral that: How live streaming and short video comes together

• Key tactics to launch a brand presence on TikTok
• Identifying and using TikTok influencers
• Exposure to relevant case studies and best practises
• TikTok commerce with Shopify & the social commerce hashtag challenge

Exercise 4: Walk the “Tok”: A speed consultancy session where participants can learn to co-create a hashtag challenge or live stream brand engagement.

End of day 1