Lunch break

Restrategising your Social Media Advertising and the third-party cookie ban

• Addressing the challenges of social media ad campaigns in 2021 in a cookie-less browser.
•  Long form vs Short form content that is suitable for your social media advertising.
• How to achieve success with 1st party data: empowering your business with what you already have & own.
• How to improve and read your website traffic with our TOP 3 tools.
• Going beyond social media: What is Digital Out of Home?

Exercise 5: Creating Ads that convert: Short copywriting lesson for advertisement and ad design for Facebook and Instagram

Exercise 6: Facebook Business Manager setup guide for participants

Lunch break

Creative Content Creation

• A compact overview on:
  – Storytelling
  – Viral factor
  – Neuromarketing
  – Copywriting
  – Creative video creation
  – Maximising user-generated content

Exercise 6: Get creative and create your very own social post implementing the learning outcomes.

Lunch break

Influencer Marketing

• How influencers differ in each social media platform
• Engaging with the right influencer and creating winning campaigns.

Exercise 7: It’s time to choose the right influencer for your product and craft the right content for the influencer marketing campaign.

Trainer: Althea Lim
Group CEO, Co Founder, Gushcloud International, Singapore

End of day two