5 May (Wednesday)

Day 2: Strategy & Engagement


Designing and Re-strategising Social Media Marketing

  • Introduction to Social Media Marketing
  • Types of social media content
  • Setting the right business goals when it comes to social media marketing
  • Identifying the priority social media platform based on business goals
  • Creating marketing and buyer persona for content creation

Exercise 5: Create your own social media roadmap.

Nimble Marketing_BellaTrainer: Bella Khaja
Nimble Marketing Consultancy, Singapore


Lunch break


Creative Content Creation

  • A compact overview on:
    – Storytelling
    – Viral factor
    – Neuromarketing
    – Copywriting
    – Creative video creation
    – Maximising user-generated content

Exercise 6: Get creative and create your very own social post implementing the learning outcomes.

SYNC PR_Kristen ChenTrainer: Kristen Chen
Freelance Consultant
SYNC PR, Singapore


Influencer Marketing

  • How influencers differ in each social media platform
  • Engaging with the right influencer and creating winning campaigns.

Exercise 7: It’s time to choose the right influencer for your product and craft the right content for the influencer marketing campaign.

Trainer: Althea Lim
Group CEO, Co Founder, Gushcloud International, Singapore


End of day two