Registration

Social Media Crisis Communications & managing reputation

• Understanding the types of social media crisis
• Responding to negative comments & review on your social media platforms.
• Managing social media crisis and reputation.
• Developing policies & guidelines for social media crisis & reputation management

Exercise 8: Craft a response to sample negative comments given by trainer and create your social media policy & guidelines for your product.

Screen break

Understanding your branding direction in social space

• Analysing business or service into layers
• Understanding marketing plan or directions through the layers accordingly
• Learning how to craft augmented value for branding
• Case study sharing – Coca Cola social campaigns

Exercise 10: Augmented value creation of business

Lunch break

Integrated marketing

• Understanding integrated marketing
• How integrated marketing to maximise audience reach
• Challenges faced by marketers with integrated marketing
• Aligning integrated marketing between different platforms

Exercise 10: Develop your marketing communication plan for your product

End of training conference