Social Media Crisis Communications & managing reputation

• Understanding the types of social media crisis
• Responding to negative comments & review on your social media platforms.
• Managing social media crisis and reputation.
• Developing policies & guidelines for social media crisis & reputation management

Exercise 8: Craft a response to sample negative comments given by trainer and create your social media policy & guidelines for your product.

Social Media Advertising

• Types of social media advertising & tools
• Addressing the challenges of social media ad campaigns
• UX for Social media ads
• Budget friendly ad hacks
• Understanding the power of UX, UI & CX for your platforms.

Exercise 9: Create a compelling Ad for your product!

Lunch time

Integrated marketing

• Understanding integrated marketing
• How integrated marketing to maximise audience reach
• Challenges faced by marketers with integrated marketing
• Aligning integrated marketing between different platforms

Exercise 10: Develop your marketing communication plan for your product

End of day three