6 May (Thursday)
Day 3: Crisis Management, Corporate Responsibility & Integrated Marketing
Social Media Crisis Communications & managing reputation
- Understanding the types of social media crisis
- Responding to negative comments & review on your social media platforms.
- Managing social media crisis and reputation.
- Developing policies & guidelines for social media crisis & reputation management
Exercise 8: Craft a response to sample negative comments given by trainer and create your social media policy & guidelines for your product.
Trainer: David Lian
Managing Director, Asia, Growth & Innovation
Social Media Advertising
- Types of social media advertising & tools
- Addressing the challenges of social media ad campaigns
- UX for Social media ads
- Budget friendly ad hacks
- Understanding the power of UX, UI & CX for your platforms.
Exercise 9: Create a compelling Ad for your product!
Trainer: Michelle Dyer
- Understanding integrated marketing
- How integrated marketing to maximise audience reach
- Challenges faced by marketers with integrated marketing
- Aligning integrated marketing between different platforms
Exercise 10: Develop your marketing communication plan for your product
Trainer: Yasmeen Hameed-Chan
The Buzz Network, Singapore