6 May (Thursday)

Day 3: Crisis Management, Corporate Responsibility & Integrated Marketing




Social Media Crisis Communications & managing reputation

  • Understanding the types of social media crisis
  • Responding to negative comments & review on your social media platforms.
  • Managing social media crisis and reputation.
  • Developing policies & guidelines for social media crisis & reputation management

Exercise 8: Craft a response to sample negative comments given by trainer and create your social media policy & guidelines for your product.

David LianTrainer: David Lian
Managing Director, Asia, Growth & Innovation
Zeno Group


Screen break


Understanding your branding direction in social space

  • Analysing business or service into layers
  • Understanding marketing plan or directions through the layers accordingly
  • Learning how to craft augmented value for branding
  • Case study sharing – Coca Cola social campaigns

Exercise 10: Augmented value creation of business

Happy Marketer - SoumikTrainer: Soumik Chakraborty
Digital Specialist & Trainer
Happy Marketer, Singapore


Lunch break


Integrated marketing

  • Understanding integrated marketing
  • How integrated marketing to maximise audience reach
  • Challenges faced by marketers with integrated marketing
  • Aligning integrated marketing between different platforms

Exercise 10: Develop your marketing communication plan for your product

Trainer: Yasmeen Hameed-Chan
The Buzz Network, Singapore


End of training conference