Michelle Dyer

Marketing expert

Michelle is a commercially-focused Marketing Communications expert with a strong background in e-Commerce platforms and Direct-to-Customer sales strategies. She has extensive multi-market B2B & B2C campaign experience: Creative, Media, Execution. Michelle also has an experience in designing end-to-end Customer experience across online and offline touchpoints, ensuring brand consistency, conversion and loyalty.

Michelle strongly believes in brand experience and competitive advantage starts from within; the importance of internal understanding of business strategy, brand and organisational DNA, and the consumer.